MoviePass, a popular subscription program that allows its’ members to watch one in-theater movie a day, made a change to their Terms of Service without any formal communication to its userbase. The company typically emails their customers to inform them of any news or updates (eg., recent theater exclusions, new movies, etc) to their program, but they seem to have skipped that part for their most recent change.
The Sneaky Policy Update
So what change did they make that they don’t want their customers to know about? From their Support Center:
We recently updated our Terms of Service to reflect that MoviePass subscribers are only permitted to see a select movie in theaters once with your MoviePass. We hope this will encourage you to see new movies and enjoy something different!
The update basically means no rewatching movies. It shouldn’t affect the casual moviegoers, which I assume most the MoviePass members are, but it does put a restriction on diehard fans. What a coincidence for them to make this change right before the release of Avengers: Infinity War because you know Marvel fans are going to rewatch the crap out of that.
Where’s the Transparency?
It bothers me that MoviePass didn’t send an official email for such a change. As someone that would sometimes rewatch movies, I’d hate to have a movie night planned out, only to be ruined when I’m told at the movie counter that I can’t purchase the ticket because I’ve already watched it. Wouldn’t it have been more honest and transparent to let the customers know directly? And who is going to believe that this change is to encourage us to see new movies? More than likely, this new policy is to reduce the cost on MoviePass’s end.
From a customer’s point of view, I think MoviePass is at a decent spot, but I’m starting to worry that they’ll start rolling out other changes in the future that might make me regret signing up for the program. What other changes might they make that would negatively affect my MoviePass experience? I can’t think of anything and I sincerely hope this is the last of their changes.